The School of Journalism and Mass Communication and the Departments of Communication Studies, Health an Human Physiology (College of Liberal Arts and Sciences) and the Department of Marketing (Tippie College of Business) collaborate to offer the Event Management Certificate. It is administered by the School of Journalism and Mass Communication.

Nearly every kind of organization has a need to create and manage events, from corporations to political organizations, nonprofits to sports teams.  In fact, there are dozens of employees just on the University of Iowa campus whose roles include a significant amount of event planning. 

The Certificate in Event Management provides students with an opportunity to learn about the profession of event management.  It combines experiential learning with academic coursework, resulting in students who have the practical and intellectual skills to succeed in this growing industry.

This certificate will potentially fit within any undergraduate major, combining its core courses with electives from the four contributing units. In this way, the certificate is both interdisciplinary and intercollegiate. The certificate is open to undergraduate and post-baccalaureate students. It can also be completed entirely online.

Online Curriculum

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Requirements
The undergraduate Certificate in Event Management requires a minimum of 21 s.h. of credit, including at least 6 s.h. in event management coursework (prefix EVNT). A maximum of 9 s.h. of approved transfer work may be applied to the Focused Elective requirements of the certificate. Students must maintain a grade-point average of at least 2.00 in work for the certificate.

The certificate may be earned by any student admitted to the University of Iowa who is not enrolled in a UI graduate or professional degree program. Undergraduate to Graduate (U2G) students may earn the certificate when the undergraduate classification is primary.

Students take EVNT:3154 Foundations of Event Management or SRM:3154 Foundations of Event Management prior to registering for EVNT:3260 Event Management Workshop or SRM:3147 Sport Event Management. Both core courses must be completed before students register for their internship under the applicable course number: EVNT:2110SRM:4196SRM:4197 or SRM:4199.

Some of the certificate courses have prerequisites not included in the certificate requirements. Students should select courses for which they have met the prerequisites.

The Certificate in Event Management requires the following coursework:

CORE COURSES

course number

course name and credits

frequently offered online

offered on campus

EVNT:3154Foundations of Event Management (3 s.h.)

x

x

SRM:3154Foundations of Event Management (3 s.h.)

x

 

And one of these: 

 

 

EVNT:3260Event Management Workshop (3 s.h.)

 

x

SRM:3147 Sport Event Management (3 s.h.)

x

 

INTERNSHIP

course number

course name and credits

frequently offered online

offered on campus

EVNT:2110Internship in Event Management (3 s.h.)

 

X

SRM:4196

Interscholastic Athletic Administration 

Field Experience (must enroll in at least 3 s.h.) (arr.)

 

X

SRM:4197Sport and Recreation Filed Experience (3 s.h.)

 

X

SRM:4199

Independent Sport and Recreation 

Field Experience (must enroll in at least 3 s.h.) (arr.)

X

X

FOCUSED ELECTIVES

course number

course name and credits

frequently offered online

offered on campus

EVNT:3160 Crisis Management (3 s.h.)

 

x

EVNT:3165Event Marketing (3 s.h.)

 

 

EVNT:3170 Venue Management (3 s.h.)

 

 

EVNT:3180 Sustainable Events (3 s.h.)

 

x

EVNT:3185

Topics in Event Management

(repeatable) (3 s.h.)

 

x

EVNT:3260

Event Management Workshop 

(if not used to satisfy core requirement) (3 s.h.)

 

x

ARTS:1070 Elements of Graphic Design (3 s.h.)

 

x

BUS:3000Business Communication and Professionalism (3 s.h.)

x

x

COMM:1816Business and Professional Communication (3 s.h.)

x

 

COMM:1818Communication Skills for Leadership (3 s.h.)

x

 

COMM:1819 Organizational Leadership (3 s.h.)

x

x

COMM:1830

Communication Skills for 

Community Engagement (3 s.h.)

 

 

COMM:2044 Political Communication (3 s.h.)

 

x

COMM:2829 Leadership for Civic Dialogue (1-3 s.h.)

 

 

COMM:4044 

Political Marketing: Media, 

Campaigns, and Persuasion (3 s.h.)

 

 

ENTR:1350Foundations in Entrepreneurship (3 s.h.)

x

x

ENTR:3595/MGMT:3500/

MUSM:3500/NURS:3595/

RELS:3700/SSW:3500 

Nonprofit Organizational Effectiveness I (3 s.h.)

 

 

JMC:1300

Introduction to Journalism and 

Strategic Communication (3 s.h.)

 

x

JMC:3530Social Media Marketing (3 s.h.)

x

x

JMC:3540/SMC:3540/

SPST:3181

The Business of Sport Communication (3 s.h.)

 

 

JMC:3710/MUSM:3710 Fundraising Fundamentals (3 s.h.)

x

x

JMC:3720/MUSM:3720 Nonprofit Communications (3 s.h.)

x

 

MKTG:3000Introduction to Marketing Strategy (3 s.h.)

x

x

MKTG:4101Integrated Marketing Communications (3 s.h.)

x

x

POLI:3202Political Psychology (3 s.h.)

x

 

SRM:3147 

Sport Event Management 

(if not used to satisfy core requirement) (3 s.h.)

x

 

SRM:3158Sport and Recreation Promotion (3 s.h.)

x

x

SRM:3175Sales in Sport (3 s.h.)

x

x

SRM:3178

Communications and 

Public Relations in Sports (3 s.h.)

x

x

SRM:3210Event Bidding: Processes and Strategies (3 s.h.)

 

 

SRM:4197

Sport and Recreation Field Experience 

(if not used to satisfy internship requirement) (3 s.h.)

 

x

THTR:3270Entertainment Design (3 s.h.)

 

 

THTR:3510/INTD:3510Introduction to Arts Management (3 s.h.)

 

x

UICB:4415/ARTS:4415Introduction to Classical Calligraphy (3 s.h.)

 

x

How to add the certificate to your program of study

Students may add a certificate program to their plan of study at any time.  Declaring a certificate will allow you to request a degree audit for the certificate requirements in MyUI.  There is no penalty to remove a certificate from a plan of study and one may be removed at any time.

Current BAS/BLS students can add a certificate program to their plan of study at any time by sending an email to their assigned academic advisor asking to formally declare the certificate. Once added, a separate degree audit will be produced.

How to remove the certificate from your program of study

Current BAS/BLS students can email their assigned academic advisor to ask to remove the certificate from their plan of study. There is no penalty to remove a certificate program from a plan of study and one may be removed at any time.