Certificate in Event Management | BAS & BLS
The University of Iowa

Students who earn the Certificate in Event Planning will be able to demonstrate the basic principles of organizing a successful event. They will gain a robust understanding of the diverse field of event planning and careers in the event planning industry.   

The Departments of Communication Studies, Health and Human Physiology, the School of Journalism and Mass Communication (College of Liberal Arts and Sciences), and the Department of Marketing (Tippie College of Business) collaborate to offer the certificate. The Certificate in Event Planning is administered by the School of Journalism and Mass Communication.


Online Curriculum

The ONLINE Certificate in Event Planning requires a student to successfully complete a minimum of 21 s.h. and maintain a minimum 2.0 GPA in all course work.

Required Core Courses:                                                                                                                              

  • EVNT/SRM:3154 Foundations of Event Management
  • SRM:3147 Sport Event Management


Focused Electives (12 s.h.):

  • COMM:1816 Business and Professional Communication
  • COMM:1818 Communication Skills for Leadership
  • COMM:1819 Organizational Leadership
  • ENTR:1350 Foundations in Entrepreneurship  (2 s.h.)
  • ENTR:3595/MGMT/MUSM/SSW:3500 Nonprofit Organizational Effectiveness I
  • MKTG:3000 Introduction to Marketing Strategy
  • POLI:3202 Political Psychology
  • SRM:3158 Sport and Recreation Promotion
  • SRM:3175 Sales in Sports
  • SRM:3178 Communications and Public Relations in Sports


Internship, choose one of the following:

  • EVNT/JMC:2110 Internship in Event Planning
  • SRM:4197 Sport and Recreation Field Experience (1-3 s.h.)


How to Declare the Certificate

Students may add a certificate program to their plan of study at any time. Once added, a separate degree audit will be produced. There is no penalty to remove a certificate from a plan of study and one may be removed at any time

Current BAS/BLS University of Iowa students may add the certificate to their plan of study by contacting their assigned BAS/BLS advisor.