Nearly every kind of organization has a need to create and manage events, from corporations to political organizations, nonprofits to sports teams.  In fact, there are dozens of employees just on the University of Iowa campus whose roles include a significant amount of event planning. 

The Certificate in Event Management provides students with an opportunity to learn about the profession of event management.  It combines experiential learning with academic coursework, resulting in students who have the practical and intellectual skills to succeed in this growing industry.

This certificate will potentially fit within any undergraduate major, combining its core courses with electives from the four contributing units. In this way, the certificate is both interdisciplinary and intercollegiate. The certificate is open to undergraduate and post-baccalaureate students. It can also be completed entirely online.

Online Curriculum

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Requirements
The undergraduate Certificate in Event Management requires a minimum of 21 s.h. of credit, including at least 6 s.h. in event management coursework (prefix EVNT). A maximum of 9 s.h. of approved transfer work may be applied to the Focused Elective requirements of the certificate. Students must maintain a grade-point average of at least 2.00 in work for the certificate.

The certificate may be earned by any student admitted to the University of Iowa who is not enrolled in a UI graduate or professional degree program. Undergraduate to Graduate (U2G) students may earn the certificate when the undergraduate classification is primary.

Students take EVNT:3154 Foundations of Event Management or SRM:3154 Foundations of Event Management prior to registering for EVNT:3260 Event Management Workshop or SRM:3147 Sport Event Management. Both core courses must be completed before students register for their internship under the applicable course number: EVNT:2110, SRM:4196, SRM:4197 or SRM:4199.

Some of the certificate courses have prerequisites not included in the certificate requirements. Students should select courses for which they have met the prerequisites.

The Certificate in Event Management requires the following coursework.

Core Courses

One of these:

• EVNT:3154 Foundations of Event Management (3 s.h.)
• SRM:3154 Foundations of Event Management (3 s.h.)

And one of these:

• EVNT:3260 Event Management Workshop (3 s.h.)
• SRM:3147 Sport Event Management (3 s.h.)

 
Internship - The Core Courses must be completed prior to enrollment in the internship

One of these:

• EVNT:2110 Internship in Event Management (3 s.h.)
• SRM:4196 Interscholastic Athletic Administration Field Experience (must enroll in at least 3 s.h.) (arr.)
• SRM:4197 Sport and Recreation Filed Experience (3 s.h.)
• SRM:4199 Independent Sport and Recreation Field Experience (must enroll in at least 3 s.h.) (arr.)

Focused Electives - Students must complete a minimum of 12 s.h. from these (6 s.h. of focused elective coursework must be numbered 2000 or about with no more than two courses at the 1000 level):

• EVNT:3160 Crisis Management (3 s.h.)
• EVNT:3165 Event Marketing (3 s.h.)
• EVNT:3170 Venue Management (3 s.h.)
• EVNT:3180 Sustainable Events (3 s.h.)
• EVNT:3185 Topics in Event Management (repeatable) (3 s.h.)
• EVNT:3260 Event Management Workshop (if not used to satisfy core requirement) (3 s.h.)
• ARTS:1070 Elements of Graphic Design (3 s.h.)
• BUS:3000 Business Communication and Professionalism (3 s.h.)
• COMM:1816 Business and Professional Communication (3 s.h.)
• COMM:1818 Communication Skills for Leadership (3 s.h.)
• COMM:1819 Organizational Leadership (3 s.h.)
• COMM:1830 Communication Skills for Community Engagement (3 s.h.)
• COMM:2044 Political Communication (3 s.h.)
• COMM:2829 Leadership for Civic Dialogue (1-3 s.h.)
• COMM:4044 Political Marketing: Media, Campaigns, and Persuasion (3 s.h.)
• ENTR:1350 Foundations in Entrepreneurship (3 s.h.)
• ENTR:3595/MGMT:3500/MUSM:3500/NURS:3595/RELS:3700/SSW:3500 Nonprofit Organizational Effectiveness I (3 s.h.)
• JMC:1300 Introduction to Journalism and Strategic Communication (3 s.h.)
• JMC:3530 Social Media Marketing (3 s.h.)
• JMC:3540/SMC:3540/SPST:3181 The Business of Sport Communication (3 s.h.)
• JMC:3710/MUSM:3710 Fundraising Fundamentals (3 s.h.)
• JMC:3720/MUSM:3720 Nonprofit Communications (3 s.h.)
• MKTG:3000 Introduction to Marketing Strategy (3 s.h.)
• MKTG:4101 Integrated Marketing Communications (3 s.h.)
• POLI:3202 Political Psychology (3 s.h.)
• SRM:3147 Sport Event Management (if not used to satisfy core requirement) (3 s.h.)
• SRM:3158 Sport and Recreation Promotion (3 s.h.)
• SRM:3175 Sales in Sport (3 s.h.)
• SRM:3178 Communications and Public Relations in Sports (3 s.h.)
• SRM:3210 Event Bidding: Processes and Strategies (3 s.h.)
• SRM:4197 Sport and Recreation Field Experience (if not used to satisfy internship requirement) (3 s.h.)
• THTR:3270 Entertainment Design (3 s.h.)
• THTR:3510/INTD:3510 Introduction to Arts Management (3 s.h.)
• UICB:4415/ARTS:4415 Introduction to Classical Calligraphy (3 s.h.)

How to add the certificate to your program of study

Students may add a certificate program to their plan of study at any time.  Declaring a certificate will allow you to request a degree audit for the certificate requirements in MyUI.  There is no penalty to remove a certificate from a plan of study and one may be removed at any time.

Current BAS/BLS students can add a certificate program to their plan of study at any time by sending an email to their assigned academic advisor asking to formally declare the certificate. Once added, a separate degree audit will be produced.

How to remove the certificate from your program of study

Current BAS/BLS students can email their assigned academic advisor to ask to remove the certificate from their plan of study. There is no penalty to remove a certificate program from a plan of study and one may be removed at any time.